Discover How To Build A Successful Artisan Business And Leave Your Legacy
By Lara Cornell
#1 International Best Seller!
In an effort to lean into more sustainable practices, I will happily GIFT you a digital version of the book (the same one my Editors sent to me). The more artisans who have this information for growing their businesses, the better our world will be.
“This book is a must-have guide for any creative entrepreneur!”
In This Revolutionary Book I Teach You EXACTLY How To Make A Living & An Impact With Your Artisan Business
Here are just a few of the industry secrets I give away:
How to avoid the most common Path to Failure most artisans fall into (p. 5)
What consumers REALLY want from you (p. 13)
The #1 block sabotaging your business (p. 30)
How to make a huge impact without becoming a charity (p. 31)
The future of business and why an artisan is at the forefront (p. 39)
The 4 main keys to leaving your legacy (which most brands are missing) (p. 40)
The steps every successful business uses to claim their spot in the marketplace (p. 57)
The formula for the RIGHT way to price our work (p. 60)
Why being everything to everyone isn't being kind, it's actually killing your sales (p. 66)
What makes an artisan different when attracting their dream clients (p. 74)
How to sell effectively online (p. 83)
How to keep your audience engaged while you expand your creative skills in new areas (p. 87)
The #1 thing that will kill your business in a blink and how to avoid it (p. 95)
Examples to elevate your product line while elevating your business (p. 97)
10 areas to market like a genius (p. 107)
and so much more….
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Hi, I’m Lara Cornell…
Hi, I’m Lara Cornell. I’m an artist, brand strategist, sustainability advocate, and two-time international best-selling author with a passion for guiding artisans, makers, and designers in building thoughtful, purpose-driven brands. With a foundation in sustainable design and biomimicry, my work blends creative vision with regenerative practices and systems thinking to help you create with integrity and impact. I believe every brand and business is an evolving expression of your values and craft. When not collaborating with clients or developing hands-on programs, I’m savoring the beauty of a slow, intentional life in Minneapolis, Minnesota with my husband and three kids.
What people are saying about Maker’s Mark
“Having created and run successful creative enterprises over the past 20 years, I can wholeheartedly say this is one of the clearest books on creating a sustainable creative business that I’ve encountered! It can be so difficult to find business strategies which speak to a creative mind that isn’t just fluff. Lara Cornell leverages proven business strategies providing a step-by-step process to build a creative business that is profitable and leaves a legacy. No matter where you are in your artisan business, this book will have pearls for you. These strategies are a game-changer and will give you the foundations you need to leave your legacy while thriving in your business and finding time for your own creativity.”
“This is THE book about business that the arts community has been waiting for, full of needed clarity and accessible strategies for success. If you are a creative who is passionate about developing a sustainable successful business framework while making a living and an impact with your art this book is for you!”
“High praise for Maker’s Mark and Lara Cornell’s calming, nurturing voice that guides you forward with specific direction and action to build your artisan business with an eye towards your legacy. Lara encourages you to dig deep into your heart of what sets you and your business apart! She sets the doable framework for how to leverage your unique voice in the marketplace with many writing prompts and visualizations. Lara does with the writing in her book, just what she encourages artisans to do in their field—own your unique voice, stay the course and strategize with a heart centered plan.”
“Few coaches understand the minds and hearts of creatives who dare to live their dream and fewer understand the unique challenges they face. Lara Cornell is one of those rare gems out there who gets it. From experience and from intuitive insight, she knows that the bridge between dreaming your dream and actually living it involves how effectively you understand and then communicate your brand’s identity and message in everything you do. More importantly she understands how to help creatives get there. If you want to learn how to turn your inner creative magic into something concrete in this world, into a brand that is on track to making real impact then start here; start with Lara.”
“As artists, we can tend to feel lost when it comes to the business side of being an entrepreneur. This book covers all the bases and is perfect for those of us who want to feel confident building our business and brand.”
“I love how Lara succinctly and lovingly walks independent artists through her meaningful, doable steps to get off the hamster wheel of making and selling just enough to get by and placing them on their own unique path to lasting success. This book is a must-have guide for any creative entrepreneur!”
“I am still in the beginning of making a creative business, and Lara´s free E-book and podcasts truly helps getting you in the right direction, giving lots of great, useful tips and things to consider, analyze, reflect and work through. Lara´s book and Podcast is a truly unique gift to creatives and creative business, emphasizing the importance of having a solid base and an authentic brand with a deeper purpose. Lara explains everything in a very down to earth, simple and pleasant way with concrete tasks and a clear direction. You feel her heartfelt wish to help other artisans creating sustainable businesses with heart and soul. Something we need a lot more of now and in the future.”
