The Impactful Artisan Podcast

Host: Lara Cornell

This podcast is for artists, artisans, makers and designers who want to build a sustainable and impactful artisan business that allows them to create more, make a living and make a difference in the world.

We will discuss the secrets and strategies needed to grow and elevate your business while aligning it with your values. It’s time to turn your artisan business into your legacy.

You’ll learn:

  • The biggest business mistake artisans make and how to avoid it

  • The NEW way of doing business - the world is changing and it’s not about knowing the difference between Reels and Stories.

  • The strategy for standing out in a crowded marketplace.

  • Building a multi-passionate artisan brand that allows you to create what you WANT to create sustainably.

  • How to stop killing your sales.

  • Avoiding the #1 block sabotaging your business.

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I just found Lara’s podcast, The Impactful Artisan. I gave it a listen and cannot wait to enjoy more of her content. The focus is just what I need to learn at this point about the business aspect of my art career. She packs a lot of content in the shorter sessions so I have time to listen to an entire episode. I felt inspired and said an inward, “thank you,” after listening to a valuable and important episode yesterday. Lara…I give you five stars!
— Linda Hoenigsberg, Watercolor Artist with big dreams

Hi, I'm Lara…

I'm someone who’s always been drawn to creativity, connection, and purpose. Over the years, I’ve discovered a deep passion for helping artisans build meaningful, sustainable businesses that truly reflect their values. Along the way, I’ve had the honor of writing two internationally best-selling books on sustainable business design for artisans, combining my love of thoughtful crafting with practical ways to make a lasting impact.

My academic background has shaped a lot of who I am today—I hold an MA in Sustainable Design and a Graduate Certificate in Biomimicry. These studies opened my eyes to so many ways we can use nature as a guide to design not just products but systems and ways of working that are more regenerative, intentional, and kind to our planet.

At home in Minneapolis, MN, with my husband and three wonderful kids, I try to live what I preach by slowing down. I love rediscovering forgotten arts, making time for simple, beautiful moments, and appreciating the craft and care that goes into truly great work. Through it all, I’m driven by the belief that what we create should leave a positive mark—for ourselves, our communities, and the generations that follow.

 

What people are saying about the podcast…

Lara’s Podcast is everything I expected and more. After I worked through her book and had a call with her I was waiting for a podcast to come out because Lara is the real deal. She get’s straight to the point and gives you straight value with everything you need to know about building an artisan brand. I have listened to a lot of business advice and always had trouble making the connection to my art. Lara basically does that for you and translates business into art lingo. It’s a must listen for every artist! Thank you Lara!
— ANNA SOPHIE DROSD, ARTIST & CONTENT CREATOR
Lara has a business mindset but talks in the language of an artist. She takes complicated corporate thoughts and practices and explains how to transform them into something more meaningful and relatable to a creative business. It’s a new way of thinking but there are pure gold nuggets in these short episodes
— REBECCA PRINCE, PORTRAIT ARTIST
Lara answered many of my unspoken questions in her podcasts. I love her chat on having a growing mindset, being willing to invest in the business, and how being our authentic self allows our diverse creative expressions to blossom well into the future without losing our brand essence and continuity. Her emphasis on clarifying our purposes led me to share my passion to empower women and revive the ocean. The result was my launching a bespoke portrait painting service for women and attracting my first licensing deal creating an ocean themed painting. Thank you Lara you are a treasure!
— Coral Noel Yang, Painter, Filmmaker
The Impactful Artisan Podcast is truly impactful! Each episode is full with helpful information for new and seasoned business owners alike. Not only can you relate if you’re an artisan based business but really, I think any service based business can find this information helpful. There is tons of helpful information I hadn’t heard before. If you are looking for authentic growth in your business, this is the Podcast for you!
— Melissa Sallese, Graphic Designer
The Impactful Artisan brings a fresh, unique approach to creativity and business! As an artist and writer in the early stages of considering a creative business myself, I find Lara’s insights to be helpful, clear and refreshing. She drives home the importance of building a solid foundation, from the bottom up, ensuring long-lasting impact for the long-term. I would recommend The Impactful Artisan Podcast to any creative entrepreneur who is just starting out, stuck in a rut, or somewhere in between!
— CARLEE RAGAINS, ARTIST & WRITER
Thank you so much Lara for this and for keeping it short and sweet. Such a wonderful way to start my day. I wasn’t sure what to expect but I think my first reaction was “oh, OH?!” - now I am pondering your words of wisdom and feeling a big yes rising to the surface. Why do I do what I do? A question I am actually forming an answer to on a deeper level right now.
— ALEXANDRA IO RIEDERICH, ARTIST & PROFESSIONAL TAROT READER
Lara offers a smart, well-planned, and very informative podcast for all artisans offering her wealth of knowledge in her calm and supportive way. This podcast will truly help all of us wanting to build, grow, and be successful in our unique businesses!
— Janine Arnesen-Nolt: Designer and Author
I am still in the beginning of making a creative business, and Lara´s free E-book and podcasts truly helps getting you in the right direction, giving lots of great, useful tips and things to consider, analyze, reflect and work through. Lara´s book and Podcast is a truly unique gift to creatives and creative business, emphasizing the importance of having a solid base and an authentic brand with a deeper purpose. Lara explains everything in a very down to earth, simple and pleasant way with concrete tasks and a clear direction. You feel her heartfelt wish to help other artisans creating sustainable businesses with heart and soul. Something we need a lot more of now and in the future.
— Quote SourceConnie Eldrup, Artist & Photographer

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